Marriott’s David Beebe on ditching disruption
As the hotel chain preps for the premiere of its latest short film, its VP of content talks to StreamDaily about how to engage millennial travelers.
Marriott goes musical with newest digital collaboration
YouTube pop star Sam Tsui has joined the likes of Grace Helbig and Taryn Southern in Marriott’s latest millennial-targeted campaign.
From CBS’ Ghost Whisperer to Marriott’s French Kiss
Writer/director John Gray talks about tackling branded content from a traditional film and TV perspective.
Marriott Content Studio to give world French Kiss across platforms
The hotel chain continues its pursuit of next-generation travelers with its second original short film, bowing May 19.
Marriott checks in with Two Bellmen
The hotel chain releases its action-heavy first original short film across multiple platforms, including YouTube and theatrical.
How Marriott uses video to hook consumers
“By the way, we also sell hotel rooms.” David Beebe, head of content marketing at the hotel chain, discusses deal structure with YouTubers.
Marriott bares content strategy with Snapchat channel, movie
The hotel chain will work with influencers Brittany Furlan, Casey Neistat and Shaun McBride in a 3-month campaign on the social media platform.
Marriott plans for a long-term stay in digital video
The hotel chain launches Year of Surprises, a YouTube series developed by its own global content studio, and reveals it’s working on a Snapchat series.