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LaunchesFullscreen and GroupM launch influencer marketing division
The new entity, Playa, will provide GroupM’s advertising clients with access to more than 75,000 creators from the Fullscreen network.
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FeaturedFullscreen hires Jason Klarman as chief marketing officer
As the MCN moves into original content production and SVOD, it’s appointed its first-ever CMO to help build brand identity across all spaces.
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EntertainmentTicketmaster gets an image makeover with online video
Head of marketing Mitch Rotter explains how content is helping rebrand the ticket seller as a lifestyle portal.
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NewsMachinima bolsters executive ranks
The MCN has brought on Joseph Epstein as SVP of marketing and Joerg Bachmaier as SVP of content strategy and co-productions.
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NewsFullscreen hires sales and marketing managers
Kevin McGurn, formerly of Shazam and Hulu, joins the company as head of sales, while Maureen Polo, formerly of Hearst, is its new general manager.
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AdvertisingAre fashion brands dropping the ball on YouTube?
A new report shows that while views are skyrocketing, brands may not be using the platform to complete the path-to-purchase loop.
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AdvertisingCreating for the next generation
In Canada, media cos are venturing into the over-the-top video playground and hoping advertisers will join the game.
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FeaturesUNICEF’s out of the box strategy
The children’s charity is tapping into YouTube’s “unboxing” trend to promote the Survival Kits it sends.
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NewsVevo names new VP of marketing
Stacy Moscatelli most recently led brand strategy for Bedrocket Media Ventures, whose properties include Flama and Official Comedy.
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AdvertisingDigging into a poutine chain’s marketing strategy
Canadian QSR Smoke’s Poutinerie is bypassing ad agencies in launching a YouTube series and channel.
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