Fox announces first 3 shows with Samberg’s The Lonely Island
Billy Rosenberg has been hired as the head of development and production for Party Over Here.
Fullscreen to acquire Rooster Teeth
The Austin-based male-skewing content creator and MCN boasts multiple revenue streams, including a subscription network and live event series.
Men’s lifestyle MCN launches with Tony Hawk’s channel
Complex Media’s new multi-channel network will focus on 5 verticals – pop culture, music, fashion, sneaker culture and sports.
Mondo Media to make 3 more films
Producer Bill Schultz (The Simpsons, King of the Hill) will spearhead the slate based on web originals, with beefed-up budgets of up to $10 million.
Woven hires Ben Blank to oversee production arm
Male-focused network brings on advertising vet to lead branded content initiatives.
Shift TV budgets to reach millennial males: study
Shifting 10% to 30% of campaign budgets to digital video could potentially increase a brand’s reach among the male 18 to 24-year-old demo by up to 8%, according to a Nielsen study commissioned by advertising tech company YuMe.
Woven acquires male-focused entertainment site Uproxx
The digital media company has also appointed former Myspace co-founder Colin Digiaro as president, as it aims to expand its Woven Originals production division.
All hail the coveted 18 to 34 male demographic
Conventional wisdom has it that the internet is the playground for young men, and they should be catered to. But is that outmoded thinking? Electus’ Drew Buckley, Funny or Die’s Mike Farah and Believe Entertainment’s Danny Fishman weigh in.