The Pokemon effect: one week in
Industry execs weigh in on the opportunity presented by the AR game; read up before someone mentions a Squirtle at your next meeting.
One by AOL has a new global partner
Programmatic spending is expected to reach $35 billion globally by 2017, and media agency Havas’ global trading desk Affiperf wants to stay ahead of the game.
IPG Mediabrands to commission Vimeo filmmakers
Mediabrands Publishing, a production arm of the global media agency, will source talent for branded content projects from Vimeo’s community of filmmakers.
Plans for One by AOL unveiled at Ad:tech San Francisco
The new cross-screen programmatic platform will be available for brands, agencies and publishers across digital, mobile and linear TV. Joe Strolz, GM AOL Canada, discusses the strategy.
Adap.tv’s Dan Ackerman talks programmatic TV option
The AOL Networks-owned company’s new launch is now available in the U.S. and will be launching in Canada before the end of the year.