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FeaturesThe Pokemon effect: one week in
Industry execs weigh in on the opportunity presented by the AR game; read up before someone mentions a Squirtle at your next meeting.
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AdvertisingOne by AOL has a new global partner
Programmatic spending is expected to reach $35 billion globally by 2017, and media agency Havas’ global trading desk Affiperf wants to stay ahead of the game.
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NewsIPG Mediabrands to commission Vimeo filmmakers
Mediabrands Publishing, a production arm of the global media agency, will source talent for branded content projects from Vimeo’s community of filmmakers.
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AdvertisingPlans for One by AOL unveiled at Ad:tech San Francisco
The new cross-screen programmatic platform will be available for brands, agencies and publishers across digital, mobile and linear TV. Joe Strolz, GM AOL Canada, discusses the strategy.
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AdvertisingAdap.tv’s Dan Ackerman talks programmatic TV option
The AOL Networks-owned company’s new launch is now available in the U.S. and will be launching in Canada before the end of the year.
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