BBC encourages risk-taking content
The U.K. pubcaster has launched Taster, an experimental video platform where viewers can interact with content.
Former Disney animator expands Google’s mobile universe
Google is looking for engagement, not monetization, with Duet, a new interactive short created by Glen Keane (The Little Mermaid).
Look who’s engaged: Interlude’s Alon Benari on interactive video
Tech company behind the interactive Like A Rolling Stone video touts increased engagement and retention rates for both narrative and ad formats.