Instagram videos drive Mazda campaign
The car co is posting clips on what they call an “Instagram magazine” after realizing their consumers aren’t so keen on watching lengthy videos.
BuzzFeed to invest in longer, serialized video
After raising $50 million, expansion plans include the launch of BuzzFeed Motion Pictures with producer Michael Shamberg and actor Jordan Peele advising the division.
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AwesomenessTV signs Vine stars Grier and Dallas for movie
Social media personalities Nash Grier and Cameron Dallas (pictured) ink a deal and are banking that their social media tween appeal will help them become the poster boys for AwesomenessTV.
Omnicom signs deal with Instagram
The year-long deal is the first of its kind for the Facebook-owned platform.