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AnalyticsBuzzMyVideos treads into native social video
A feature to simultaneously upload content across platforms may be efficient, but marketing pro Jonathan Davids says it might not benefit creators.
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NewsGarnier puts product launch in hands of YouTube influencers
The L’Oreal brand brokered deals with 100 YouTube influencers in Canada to support the launch of a new line of products.
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NewsA recipe for vlogging success? Not quite
Influicity column: Despite attracting hundreds of thousands of views, one creator still struggles to carve out a living on the world’s largest video site.
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FeaturesMegan MacKay applies “makeup tutorial” critique to Jian Ghomeshi scandal
The sketch comedian, whose sharp wit sounds a lot like that of Lena Dunham, releases a follow-up to her popular Ray Rice video commentary.
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FeaturesBrains behind AsapScience plan to increase female audience
Scientists Mitchell Moffit and Gregory Brown plan to tackle the lack of gender equality in STEM fields through new content on their YouTube channel.
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Features4 social media insights to ignite your strategy
Digital execs from Turner Sports and MasterCard discuss how they built their social networks.
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NewsBoat Rocker Studios partners with Influicity
The Canadian MCN that manages about 40 channels aims to improve its creators’ exposure to advertisers.
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FeaturesUnder the Influence of … Andrew Quo
Quo’s subscriber base has grown 6 times in less than a year. Influicity speaks to the vlogger about his trajectory.
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FeaturesUnder the Influence of … High on Life
Vloggers discuss interesting stats about their demo such as having a male skew on YouTube while female fans flock to Flickr and Twitter.
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FeaturesUnder the Influence of…cupcakes (no, they’re not dead yet)
The collapse of cupcake chain Crumbs doesn’t mean the end of this autonomous dessert – influencer Elise Strachan of MyCupcakeAddiction shows viewers how to make their own gourmet treats.
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