Icon’s #LifestyleGoals nabs Subway as sponsor
The restaurant chain has been brought on board as the hosts’ “restaurant of choice” as they give fans a more personal look at their lives.
Michelle Phan’s Icon network readies two premieres for December
The soon-to-launch Youtube and mobile content comes as Endemol Beyond USA looks to strengthen its position in the beauty and lifestyle verticals.
YouTube feline star Simon’s Cat finds a new home
The digital series will be featured across the Endemol Beyond network, with parent co. Endemol Shine looking to take the comedy to linear TV.
Endemol Beyond executive promotion signals further growth
Georg Ramme is credited with building up the MCN and leading its international roll out in Europe and Asia.
Michelle Phan’s Icon app comes to Amazon Fire
Fans of the beauty vlogger-turned-global-mogul can access original content through Amazon’s connected TV device.