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Launches
Icon’s #LifestyleGoals nabs Subway as sponsor
The restaurant chain has been brought on board as the hosts’ “restaurant of choice” as they give fans a more personal look at their lives.
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Entertainment
Michelle Phan’s Icon network readies two premieres for December
The soon-to-launch Youtube and mobile content comes as Endemol Beyond USA looks to strengthen its position in the beauty and lifestyle verticals.
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Distribution
YouTube feline star Simon’s Cat finds a new home
The digital series will be featured across the Endemol Beyond network, with parent co. Endemol Shine looking to take the comedy to linear TV.
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Featured
Endemol Beyond executive promotion signals further growth
Georg Ramme is credited with building up the MCN and leading its international roll out in Europe and Asia.
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Distribution
Michelle Phan’s Icon app comes to Amazon Fire
Fans of the beauty vlogger-turned-global-mogul can access original content through Amazon’s connected TV device.