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AdvertisingIAB Tech Lab opens VAST 4.0 to industry comment
With long-form digital video content in mind, the independent, IAB-related body unveils updates to its measurement template at NYC’s Ad Ops summit.
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AdvertisingDigital spend way up as TV advertising falls: IAB Canada
A new report says online ads brought in $3.5 billion last year, driven by a surge in spending on mobile and video.
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