Auto brands not fully aware of YouTube footprint: study
Stats show the importance of influencers when it comes to how car brands are perceived on the platform, says analytics firm Octoly.
IFC Comedy Crib launches with 4 original series
Sponsored by Hyundai, the new comedy channel will feature short-form content from UCB Comedy, Above Average and homegrown network talent.
BigBalls hopes to score with Maya’s Fifa World Cup Cities
The U.K.-based prodco is taking their 12-episode series, sponsored by Hyundai, to MIP Digital Fronts next week. BigBalls creative director Richard Welsh discusses the show and their football-focused YouTube channel Copa90.