From toy maker to content creator: Licensing IP in the digital age
Execs from Hasbro and Mattel explore the rise of digital at the annual Int’l Licensing Industry Merchandisers’ Association convention in Las Vegas.
Transformers are coming to Machinima
The gaming-centric MCN has struck a deal with toy giant Hasbro to create an animated series based on the “Combiner Wars” campaign.
Vimeo On Demand lands Hasbro Collection
Fans of the Transformers and My Little Pony series will soon have the option to rent a single episode for $0.99 or purchase the series for $40.
Hearst buys 25% stake in AwesomenessTV
DreamWorks Animation bought the MCN in 2013 for a mere $33 million, while Hearst’s purchase price Thursday values the company at $325 million.
Hasbro appoints content chief amid DreamWorks merger speculation
The toy maker has upped Stephen Davis to chief content officer, amid reports that Hasbro is in talks with DreamWorks Animation for a potential merger.
How kids content will benefit from ScreenHits’ new platform
“We don’t want to be a Netflix,” says CEO Rose Adkins, explaining how children’s programming factors into the the London-based VOD service’s new strategy.
New OTT platform ScreenHits aims to fix broken pilots
Every 6 months, 50 failed pilots from around the world will be available for on-demand viewing, with the potential to have brands fund additional episodes.