Bold, original content key to media survival: Group M exec
GroupM Entertainment CEO Peter Tortorici told Canada’s Playback Summit conference delegates that unique content is king in today’s noisy, chaotic digital landscape.
Brands see ‘small, one-off opportunities’ in digital content: Maxus CSO
As Group M-owned Maxus expands its content play with a recent hire, Mark Egan, CSO for the agency in North America, talks about demystifying the space for clients.
Maxus adds North American content director
The GroupM agency has hired Lori Greene to the new role, in which she will work towards putting content at the centre of the shop’s planning process.
Producer talks new Hulu docu-series sponsorships
To help recoup some of the seven-figure budget of My Side of the Sky, producers cut product integration deals with Subway and Truth/Legacy.