Inside Google Canada’s plans to make the most out of YouTube
Managing director Sam Sebastian on how his company plans to connect the platform with advertisers and agencies.
Google Preferred launches in Canada
The product allows agencies to buy directly by demo or content category across the top 5% of YouTube content.
YouTube Nation dissolved
The show was conceived as a way to spotlight YouTube talent, but that was before the launch of Google’s paid media campaign promoting influencers.
Google Preferred: A sign there is ‘scarcity’ in premium online video
With the new feature, Google is selling ad inventory against the top 5% of content creators on YouTube. Details were revealed at the Brandcast showcase Wednesday at Madison Square Garden.
YouTube unleashes campaign to promote top creators
Advertisers want their creative to be wrapped around content they can stand behind, which has led the Google-owned platform to respond with a campaign that spotlights its beauty, fashion and cooking verticals.