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AdvertisingInside Google Canada’s plans to make the most out of YouTube
Managing director Sam Sebastian on how his company plans to connect the platform with advertisers and agencies.
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LaunchesGoogle Preferred launches in Canada
The product allows agencies to buy directly by demo or content category across the top 5% of YouTube content.
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NewsYouTube Nation dissolved
The show was conceived as a way to spotlight YouTube talent, but that was before the launch of Google’s paid media campaign promoting influencers.
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AdvertisingGoogle Preferred: A sign there is ‘scarcity’ in premium online video
With the new feature, Google is selling ad inventory against the top 5% of content creators on YouTube. Details were revealed at the Brandcast showcase Wednesday at Madison Square Garden.
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NewsYouTube unleashes campaign to promote top creators
Advertisers want their creative to be wrapped around content they can stand behind, which has led the Google-owned platform to respond with a campaign that spotlights its beauty, fashion and cooking verticals.
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