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Articles tagged with: Gen Z

Entertainment

AwesomenessTV launches European outpost

The network is just the latest to set up shop overseas, with chief digital officer Kelly Day noting “Gen Z knows no boundaries.”

By Bree Rody-Mantha

March 24, 2016
Analytics

Study looks at the robust (and rich) online influencer generation

There are kids scoring up to $20,000 for every sponsored Instagram post or YouTube video they churn out, according to kidsmediacentre research.

By Wendy Goldman Getzler

February 26, 2016
Analytics

Wildness presents Gen Z, deconstructed

A new study into cord-never kids shows zero appetite for linear television, and a growing sense that real-life experience, not technology, is what counts.

By Darah Hansen

December 14, 2015
Advertising

Microsoft meets Gen Z

A fresh influencer campaign puts the new Surface 3 in the hands of YouTubers in an effort to speak to younger students.

By Josh Kolm

May 4, 2015

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