AwesomenessTV launches European outpost
The network is just the latest to set up shop overseas, with chief digital officer Kelly Day noting “Gen Z knows no boundaries.”
Study looks at the robust (and rich) online influencer generation
There are kids scoring up to $20,000 for every sponsored Instagram post or YouTube video they churn out, according to kidsmediacentre research.
Wildness presents Gen Z, deconstructed
A new study into cord-never kids shows zero appetite for linear television, and a growing sense that real-life experience, not technology, is what counts.
Microsoft meets Gen Z
A fresh influencer campaign puts the new Surface 3 in the hands of YouTubers in an effort to speak to younger students.