More funding flows to FloSports
The $21.2 million financing round, led by DCM Ventures and BDMI, will be used to accelerate growth into new sports verticals for the SVOD.
FloSports serves up volleyball on-demand
The niche SVOD service has partnered with athletic wear company Asics to launch the new channel, which will feature live-streamed matches and original content.
How niche is too niche?
Marketing experts weigh in on whether a streaming service dedicated to all things horses, like the newly launched HorseLifestyle.TV, can sustain itself.
FloSports launches cheerleading vertical
The cheer-focused channel is the OTT service’s ninth hub for sport super-fans and will contain live streams, commentary and documentaries.
FloSports debuts bodybuilding and Jiu-Jitsu verticals
The OTT service is expanding its specialty offerings, which already include softball, gymnastics, wrestling and others.