Weather gods intervene as YouTube attempts to build experiential play
Nature aside, the event marked a challenging strategic decision for the Google-owned company around its pricing strategy for the Toronto FanFest.
YouTube FanFest nixes ticket prices
Last year’s free event in Toronto attracted 15,000 attendees – making it the biggest of its kind around the world, and the first to be ticketed.
Toronto’s free YouTube FanFest draws thousands
The event was the first held on this continent, and the largest of the three FanFests previously held in Australia, Asia and India.