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AdvertisingBrand spend on video up: report
Streaming on social media grew 46% last year, according to a study by research firm L2, with Facebook expected to benefit most from this growth in 2016.
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EntertainmentSBS bows The Family Law on Facebook
This is the first time the Aussie broadcaster has premiered a series on a social channel as it deepens its reach into the digital sphere.
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AdvertisingFameBit banks on the little guy
Co-founder Agnes Kozera on why the start-up has expanded its services to users native to Vine, Instagram, Tumblr, Facebook and Twitter.
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Facebook rolls out live streaming
As the age of its average user base rises into the 40s, the social networking giant beefs up its video offerings to attract a younger demo.
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DistributionHang w/ kicks off crowdfunding campaign
With a goal of $2.5 million, the three-year-old live-streaming platform is using the promotion to help differentiate it in the crowded market.
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AdvertisingFacebook expands 360 video to brands
The new tool is being tested on the social media platform through campaigns for six international companies across several markets.
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AnalyticsSnapchat narrows streaming gap with Facebook
With a reported six billion video views every day, the upstart social sharing platform is tightening its grip on Gen Z and millennial users.
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EntertainmentAdaptive Studios broadens its horizons
The Project Greenlight Digital Studios venture is an extension of the reality-show mandate: to find and support emerging creators.
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EntertainmentWhat’s Up Moms signs new talent
The parenting MCN has also launched a new series starring bestselling author Karen Alpert in a bid to expand its reach among millennial moms.
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AdvertisingZefr unveils ‘Netflix for YouTube’
The tech and marketing company joined Google, Facebook and Yahoo in making big announcements at New York Ad Week.
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