Vevo looking to introduce paid subscription model
CEO Erik Huggers said despite strong advertising sales for the music-focused network, “just having an ad-supported model isn’t sustainable.”
Vevo takes a deep dive into music fan behavior
The report separates the millennial music fan into four distinct “tribes” to give brands better insight into the diversity within the demographic.
Vevo names new communications exec
Jon Carvill will handle all the music and entertainment platform’s public relations and report directly to company CEO, Erik Huggers.
Global music superfans inspire Vevo’s new original series
Personality-revealing Q&As with famous faces and the inspiration behind rap lyrics lead the music-video platform’s new programming.
Vevo appoints Erik Huggers president, CEO
The newly minted executive helped develop OnCue over at Intel and the BBC iPlayer.