Mashable to delve further into original video
Since launching its digital video studio one year ago, the tech and business news site reports a 69% growth in branded-content revenue.
Mashable launches digital studios
Eric Korsh comes aboard as director, responsible for spearheading both original video programming and branded content for advertisers.
Marketing agency DigitasLBi pens deal with Epic Digital, BuzzFeed
Eric Korsh, SVP social content at DigitasLBi, tells StreamDaily that working with Epic’s award-winning journalists on non-fiction projects falls in line with clients’ millennials-targeting strategies.