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AdvertisingSerena Williams smashes it on YouTube
A brand integration featuring the tennis superstar and Whistle Sports’ Dude Perfect has racked up millions of views since dropping May 23.
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EntertainmentDude Perfect coming to CMT
The series from Rob Dyrdek’s Superjacket Productions will follow the team as they prep for performances and video shoots.
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EntertainmentPaul Rudd stars in Marvel-ous promotional video
The Ant-Man star teamed up with the boys at Dude Perfect for a few rounds of “dizzy sports” in a deal brokered by Whistle Sports.
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AdvertisingDude Perfect scores hit with LG partnership
The six-and-a-half minute branded video, featuring trick shots by lacrosse star Paul Rabil, broke more than one million views in 24 hours.
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FeaturedYouTube throws a #Brandcast Garden party
Advertisers were treated to a 10th birthday party for the platform, with testimonials from Grace Helbig, John Green and music from Bruno Mars.
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AdvertisingHelbig, Hart and Dude Perfect headline YouTube’s latest ad push
The platform’s latest ad campaign will hit digital outlets, billboards and TVs today.
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FeaturedThe Whistle launches Xbox 360 app
John West, founder and CEO of The Whistle, talks content strategy and explains what makes his sports app unique.
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