StumbleUpon exec joins CNE as marketing lead
Teal Newland has led content strategy, audience engagement and partner management for digital startups and Fortune 500 companies.
Mashable launches digital studios
Eric Korsh comes aboard as director, responsible for spearheading both original video programming and branded content for advertisers.
Vox Media seals deal with DigitasLBi, announces new series slate
The partnership enables the global marketing agency to get a crack at the media company’s new Chorus For Advertisers program.
Maker makes good on Disney promise
The MCN announced a Marvel content initiative, a MiTu partnership, a new ad analytics service and a long list of new series at its NYC presentation.
NewFronts schedule revealed
Those presenting in 2015 who weren’t at this year’s NewFronts: Machinima, Fullscreen, Discovery Digital Networks, Refinery29 and HealthiNation.
Media buyers react to NewFronts
David Rittenhouse of Neo@Ogilvy and other execs at DigitasLBi, SMG, and M2 give their take on how this year’s Digital Content NewFronts may impact programming spend.
Marketing agency DigitasLBi pens deal with Epic Digital, BuzzFeed
Eric Korsh, SVP social content at DigitasLBi, tells StreamDaily that working with Epic’s award-winning journalists on non-fiction projects falls in line with clients’ millennials-targeting strategies.
Google Preferred: A sign there is ‘scarcity’ in premium online video
With the new feature, Google is selling ad inventory against the top 5% of content creators on YouTube. Details were revealed at the Brandcast showcase Wednesday at Madison Square Garden.