AOL announces its first half-hour original series
New, original series Connected, adapted from successful Israeli TV series by Armoza Formats, will document the self-filmed lives of five New Yorkers.
Kids’ nets shake up their upfronts to deal with digital reality
Multi-platform digital offerings like apps and SVOD streaming services are forcing major kids entertainment networks to re-jig their upfront formats to better communicate their brand strategies to their clients.
BuzzFeed brings viral-web strategy to branded video
We talk to Jonathan Perelman, GM of video & VP agency strategy at BuzzFeed, about what to expect from the online publisher’s first presentation at the digital NewFronts this year.
Who got into digital content NewFronts and why?
A rep from the Interactive Advertising Bureau tells us about the criteria for this year’s lineup, which will include first-time participants BuzzFeed, National Geographic, Maker Studios and Vice Media.