Defy aims to go beyond “brand deals and YouTube optimization”
Defy Media has launched the Creators Program that is all about customizing biz development for vloggers, says Michael Chiang, SVP, strategy and operations.
“Off YouTube” is on trend at Silicon Beach Fest
Google was conspicuously absent from the panels at a Santa Monica fest for MCNs, but execs couldn’t stop talking about its video hosting giant.
Defy Media acquires Viacom’s gaming properties
Viacom also takes a minority stake in Defy, and the two companies have entered into a marketing and content syndication agreement.
Lionsgate BeFit hits 2M subs, launches new series
The workout channel is adding a new 5-part series this week with dance expert Sydney Benner as Lionsgate continues to bolster its presence in the online space.
The skinny on Defy Media’s big plans
Since the merging of Alloy Digital and Break.com, Defy has embarked on an ambitious programming strategy that includes launching 30 shows this year.