Content discovery a source of frustration for cable subscribers: survey
Only 3% of respondents have actually gone ahead with cancelling cable subscriptions, but more than half said they’re giving it serious thought.
Defy Media looks to cash in on digital game shows
The MCN is partnering with Andrew Golder, creator of Penn & Teller: Fool Us, to create a slate of millennial-targeted shows.
Targeting cord-cutters with Microsoft and Crackle
The head of Canadian media-buying agency ZenithOptimedia discusses a partnership with Microsoft Advertising to reach consumers on connected TVs.
Cord-cutting up 44% since 2010: study
The analysis released on Monday by Experian Marketing Services also found that 48% of American adults and 67% of young adults watch streaming or downloaded video during a typical week.