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AnalyticsContent discovery a source of frustration for cable subscribers: survey
Only 3% of respondents have actually gone ahead with cancelling cable subscriptions, but more than half said they’re giving it serious thought.
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EntertainmentDefy Media looks to cash in on digital game shows
The MCN is partnering with Andrew Golder, creator of Penn & Teller: Fool Us, to create a slate of millennial-targeted shows.
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AdvertisingTargeting cord-cutters with Microsoft and Crackle
The head of Canadian media-buying agency ZenithOptimedia discusses a partnership with Microsoft Advertising to reach consumers on connected TVs.
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IndustryCord-cutting up 44% since 2010: study
The analysis released on Monday by Experian Marketing Services also found that 48% of American adults and 67% of young adults watch streaming or downloaded video during a typical week.
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