Contiki Holidays continues to tap online talent
The travel co’s new “Legends” campaign brings on board the likes of Devin Super Tramp and Dominic Sandoval for high-flying promos.
MTV show moves online, enlisting corporate sponsors
As a YouTube series The Buried Life will create inspirational, branded videos for the likes of The Weinstein Co. and Contiki.
Joey Graceffa, Anthony Padilla buckle up for Contiki road trip
The travel company’s digital marketing budget is 40% higher than it was 3 years ago, and working with YouTubers is one of the reasons for the jump.
Contiki uses video to help save Costa Rica tortugas
The brand is promoting its millennials-targeting campaign video, produced by the travel company’s video production exec, in order to sponsor a turtle for every 250,000 views it gets.
YouTubers + Contiki: Sales boost on a shoestring budget
Contiki’s #NOREGRETS social media campaign, which runs through to April, went global after YouTubers helped deliver 35% of the travel company’s annual sales for 2013 in Canada.