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Entertainment#NewFronts: Dwayne ‘The Rock’ Johnson sets up shop with Studio71
The former wrestler will launch a YouTube channel with the MCN, which also rolled out four new series and renewed some lucrative brand deals.
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EntertainmentStudio 71 launches dedicated culinary vertical
The Canadian arm of the global MCN has signed popular foodies Sara Lynn Cauchon and Matt Basile, and opened a new kitchen studio.
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FeaturedWhere’s the hockey content on YouTube?
The Canadian team at freshly rebranded Studio 71 aims to fill a void in the market with a new content vertical, starting with a series featuring Bobby Ryan.
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FeaturedCDS rebrands as Studio 71
After merging with German-based Studio71, the MCNs have adopted the same name to avoid client confusion and create internal unity.
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EntertainmentCDS Films begins production on new feature film
The as-yet untitled project stars Viner Matthew Espinosa and adds to the growing list of direct-to-consumer movies created by MCNs.
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FeaturedCAA signs Vine (and Facebook) favorite Logan Paul
The online comedian, part of the CDS network, has an online following of more than 20 million, but has yet to find success in mainstream media.
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AdvertisingRetailer Aeropostale taps Viner Logan Paul
It’s all about tapping the comedian’s massive reach (8.8 million on Vine alone) for the retailer, which will ship him across the country on Black Friday.
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NewsFamily Fun Pack joins Collective Digital Studio
The family says the partnership allows them to create new content for their popular YouTube channel, among other digital platforms.
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FilmLionsgate acquires rights to CDS’s Natural Born Pranksters
The comedy bows in 2016 and draws on the popularity of three of Collective Digital’s influencers, who together reach 14 million subscribers.
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Featured
From the Big Chair: Reza Izad
The CEO of CDS on why “authentic” is a problematic word and how to create branded content where everybody wins.
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