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AdvertisingSmokebomb, Cotton Incorporated say I Do with new show
Will millennials engage with this branded content, info-tainment style, “alternative wedding” web series?
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EntertainmentShaftesbury/Smokebomb sponsors digital pitch competition
The Canadian prodco will work with the finalists to hone their pitch as well as with the winner to develop their project.
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Transmedia
Smokebomb fashions new branded content series
MsLabelled, a multi-partner endeavour with Schick, will first appear online with TV further down the catwalk.
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AdvertisingVampy web series leans in for another bite
Carmilla, a campy YouTube series financed by Kotex that has received 7.5 million views since August, gets a season 2 order.
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AdvertisingHow Kotex became a YouTube exec producer
Why the feminine hygiene brand is working with Carmilla, a transmedia gothic vampire series aimed at reaching millennials.
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