TubeMogul talks Mondelez programmatic deal
Mondelez has tapped TubeMogul to handle its online video buying, but MediaVest still has an important role to play when it comes to analytics and measurement.
Cadbury finds egg-cellent results with Google+
IAB figures show online ad revenues jumped to $42.8 billion last year. But with the bulk of that figure made up of search advertising, digital platforms face the challenge of convincing buyers to invest more in rich media campaigns.