The New York Times goes all in on digital
The increased emphasis on video comes as the newspaper looks to double its digital-only revenue to more than $800 million a year by 2020.
Video is no longer New York Times’ “helper medium”
Video ad revenue has grown nearly 70% over the past year, and visitors to the Times website are now twice as likely to watch than they were in January.
The New York Times debuts new channelized video hub
The Times is also joining forces with video platform Vimeo to develop original, branded video content for marketers, it was announced Monday, ahead of its Digital Content NewFronts presentation in New York.