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AdvertisingSerena Williams smashes it on YouTube
A brand integration featuring the tennis superstar and Whistle Sports’ Dude Perfect has racked up millions of views since dropping May 23.
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DistributionWhistleSports spans the digital-linear divide
EVP Brian Selander credits the rise of second-screening among millennials for giving digital networks the advantage over traditional programmers.
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FeaturedLinear e-sports face an uphill battle
The competitive gaming vertical succeeds online because of its very nature, but migrating audiences to traditional will be the biggest challenge.
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AdvertisingFacebook looks to score with Sports Stadium
Whistle Sports EVP Brian Selander weighs in on the new tool, which threatens to usurp Twitter as the go-to source for real-time sharing.
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FeaturedWhistle Sports wins CTA’s Startup of the Year title
EVP Brian Selander says the award marks the network’s ongoing efforts to dominate the global sports media industry.
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EntertainmentPaul Rudd stars in Marvel-ous promotional video
The Ant-Man star teamed up with the boys at Dude Perfect for a few rounds of “dizzy sports” in a deal brokered by Whistle Sports.
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NewsWhistle Sports onboards new media czar
Bob Ciosek brings expertise in millennial viewing habits and online video trends to his role as chief creative officer.
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FeaturedHow Sprockit helps startups
The year-round program hand-picks promising startups, including Whistle Sports, and helps mentor them with an invitation to showcase at NAB.
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FundingWhistle Sports completes $28M Series B round
The round was led by existing investors Emil Capital Partners, and also includes newcomer Liberty Global, an international cable company.
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Distribution
Facebook’s altered algorithms help archery video to 11M views
Whistle Sports Network’s Brian Selander explains how the company’s branded videos found monster success on the social platform.
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