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AdvertisingSerena Williams smashes it on YouTube
A brand integration featuring the tennis superstar and Whistle Sports’ Dude Perfect has racked up millions of views since dropping May 23.
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DistributionWhistleSports spans the digital-linear divide
EVP Brian Selander credits the rise of second-screening among millennials for giving digital networks the advantage over traditional programmers.
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FeaturedLinear e-sports face an uphill battle
The competitive gaming vertical succeeds online because of its very nature, but migrating audiences to traditional will be the biggest challenge.
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AdvertisingFacebook looks to score with Sports Stadium
Whistle Sports EVP Brian Selander weighs in on the new tool, which threatens to usurp Twitter as the go-to source for real-time sharing.
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FeaturedWhistle Sports wins CTA’s Startup of the Year title
EVP Brian Selander says the award marks the network’s ongoing efforts to dominate the global sports media industry.
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EntertainmentPaul Rudd stars in Marvel-ous promotional video
The Ant-Man star teamed up with the boys at Dude Perfect for a few rounds of “dizzy sports” in a deal brokered by Whistle Sports.
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NewsWhistle Sports onboards new media czar
Bob Ciosek brings expertise in millennial viewing habits and online video trends to his role as chief creative officer.
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FeaturedHow Sprockit helps startups
The year-round program hand-picks promising startups, including Whistle Sports, and helps mentor them with an invitation to showcase at NAB.
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FundingWhistle Sports completes $28M Series B round
The round was led by existing investors Emil Capital Partners, and also includes newcomer Liberty Global, an international cable company.
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Distribution
Facebook’s altered algorithms help archery video to 11M views
Whistle Sports Network’s Brian Selander explains how the company’s branded videos found monster success on the social platform.
Articles tagged with: Brian Selander
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