StyleHaul makes first foray into scripted original content
Vanity, featuring Denise Richards, is a glamorous whodunnit sprung from a collaboration with Maybelline.
From CBS’ Ghost Whisperer to Marriott’s French Kiss
Writer/director John Gray talks about tackling branded content from a traditional film and TV perspective.
Young Hollywood debuts on AppleTV with exclusive content
The celebrity-obsessed, millennial-focused MCN will have seven new shows, available only on the platform, bowing this month.
Hollywood Reporter, Billboard launch Adapt Studios
The magazines’ co-president John Amato discusses the digital strategy behind the new branded content studio.
Twitter to buy branded content agency Niche
The purchase price for the startup is reported to be in the $30-million range.
iHeartMedia launches SoundBoard branded content studio
Although iHeartMedia is largely known for radio, the new branded content studio is also equipped for clients who want video.
The void digital video can fill: Look back and ahead with AOL’s Nate Hayden
Amid old Hollywood’s risk aversion,”content that TV won’t touch” has found a home in digital video, says the VP of AOL On Originals.
Jukin hires first VP of sales and branded entertainment
Discovery Digital and Sports Illustrated vet Jonathan Nagy sees potential for deeper brand integration in Jukin’s library of user-generated content.
Vampy web series leans in for another bite
Carmilla, a campy YouTube series financed by Kotex that has received 7.5 million views since August, gets a season 2 order.
Exclusive: Influencers to promote Paddington release
Branded content campaign is a partnership between FullBottle, The Weinstein Co and the Cut the Rope gaming app.