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AdvertisingHuffington Post trips out with new branded series
The Hilton hotel group has jumped aboard the branded content train, with a new travel-themed series to be hosted on HuffPo and AOL.
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AdvertisingChipotle looks for love with new animated film
The feel-good digital short comes as the fast-food chain fights to repair its image in the wake of the 2015 outbreak of foodborne illnesses in the U.S.
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AdvertisingCrackle gets serious about branded entertainment
The free VOD is partnering with Branded Entertainment Network to find product integration opportunities, making the service more brand-friendly.
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NewsDigital prodco Sniper pairs with acclaimed Bollywood director
The Mumbai-based commercial and digital content producer will pair with Abhishek Kapoor to create both long and short-form programming.
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AdvertisingReese’s to take over MTV’s Snapchat channel
The candy brand will air 10-second advertisements during the annual Woodie Awards as the music network looks to reach Gen Z on digital.
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AdvertisingStyleHaul pairs with Time Inc. on branded content
The fashion-focused MCN will contribute millennial-friendly talent to branded campaigns, which will then be distributed on multiple platforms.
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AdvertisingTubular Labs on what went viral in 2015
Puppies, pranks and ball pits dominated digital – and, according to Tubular and What’s Trending, brands are winning over viewers with clever content.
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LaunchesKanvas partners with Guess for newest update
The AOL-owned mobile app allows users to integrate live video into online chats, and lets celebrities and brands communicate directly out to fans.
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People MovesMachinima hires sales VP Don Reilley
The former Major Leagues Games exec joins forces with the digital media co to head up ad sales and manage brand partnerships.
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AdvertisingDunkin’ Donuts taps Viner Logan Paul for new promo campaign
With 8.8 million followers, the comedian is the eighth most-popular personality on the video and social sharing platform.
Articles tagged with: Branded content
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