-
AdvertisingHuffington Post trips out with new branded series
The Hilton hotel group has jumped aboard the branded content train, with a new travel-themed series to be hosted on HuffPo and AOL.
-
AdvertisingChipotle looks for love with new animated film
The feel-good digital short comes as the fast-food chain fights to repair its image in the wake of the 2015 outbreak of foodborne illnesses in the U.S.
-
AdvertisingCrackle gets serious about branded entertainment
The free VOD is partnering with Branded Entertainment Network to find product integration opportunities, making the service more brand-friendly.
-
NewsDigital prodco Sniper pairs with acclaimed Bollywood director
The Mumbai-based commercial and digital content producer will pair with Abhishek Kapoor to create both long and short-form programming.
-
AdvertisingReese’s to take over MTV’s Snapchat channel
The candy brand will air 10-second advertisements during the annual Woodie Awards as the music network looks to reach Gen Z on digital.
-
AdvertisingStyleHaul pairs with Time Inc. on branded content
The fashion-focused MCN will contribute millennial-friendly talent to branded campaigns, which will then be distributed on multiple platforms.
-
AdvertisingTubular Labs on what went viral in 2015
Puppies, pranks and ball pits dominated digital – and, according to Tubular and What’s Trending, brands are winning over viewers with clever content.
-
LaunchesKanvas partners with Guess for newest update
The AOL-owned mobile app allows users to integrate live video into online chats, and lets celebrities and brands communicate directly out to fans.
-
People MovesMachinima hires sales VP Don Reilley
The former Major Leagues Games exec joins forces with the digital media co to head up ad sales and manage brand partnerships.
-
AdvertisingDunkin’ Donuts taps Viner Logan Paul for new promo campaign
With 8.8 million followers, the comedian is the eighth most-popular personality on the video and social sharing platform.
Newsletter