YouTube throws a #Brandcast Garden party
Advertisers were treated to a 10th birthday party for the platform, with testimonials from Grace Helbig, John Green and music from Bruno Mars.
Google Preferred: A sign there is ‘scarcity’ in premium online video
With the new feature, Google is selling ad inventory against the top 5% of content creators on YouTube. Details were revealed at the Brandcast showcase Wednesday at Madison Square Garden.