Inside MTV (other)’s evolving distribution strategy
What the MTV-owned studio’s shift away from experimentation towards hunting for digital success means for its linear TV channel.
MTV (other) debuts animated football series
Football U, created and voiced by America’s Got Talent host Nick Cannon, is an over-the-top take on the absurdities of college ball.
MTV (other) goes Braless for a third season
Garth Bardsley, VP of original programming, says it’s time to take note of provocative female voices, especially in digital.