Electus’ Laura Caraccioli on the art of brand translation
At Wednesday’s BCON Expo in Toronto, Electus’ president of content marketing discusses how being embedded in the writers’ room leads to better “brand-inspired” content.
Spencer Baim on Vice’s latest launch
The chief strategic officer at Vice discusses recently launched projects Vice News and the Mobile Movement with AT&T, in a chat ahead of his presentation at the BCON Expo conference on Wednesday.
BCON13: Vice eyes expansion to India, Russia
Vice Media is looking to open offices in India and Russia following its US$70 million deal with 21st Century Fox, chief strategic officer Spencer Baim (pictured, left) told delegates at the BCON Expo in New York Wednesday.