BBC Worldwide banks on OTT to solve ‘Britishness problem’
Director general Tony Hall says the new service will allow original content from the U.K. to gain a much-needed foothold in the American market.
BBC Worldwide broadcasts plans for U.S. OTT service
Director general Tony Hall said the new service will showcase British actors and focus on programs that Americans can’t get anywhere else.
BBC Worldwide partners with digital stars
The British broadcaster has inked a deal with Joe Sugg and Caspar Lee, marking its first exclusive commission with YouTubers.