AwesomenessTV adds touch of holiday flavor with Aquafina
From this Saturday until Christmas, stars from US tween/teen internet channel AwesomenessTV will cover their favorite holiday songs in a sponsored countdown that marks the DreamWorks-owned net’s first-ever Christmas event.
Digital networks see linear TV ripe for replacement
“Advertising dollars eventually follow eyeballs. The eyeballs are usually way ahead of the ad dollars,” said Maker Studios exec Chris M. Williams (pictured) at the Santa Monica internet TV conference.