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EntertainmentSmosh partners with Defy, YouTube on new scripted series
Part Timers, featuring the comic duo as employees of a Chuck E. Cheese knockoff, dropped Jan. 11 with Schick Hydro as a brand sponsor.
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AnalyticsWhat Forbes learned from ranking the top-earning YouTubers
The author of the magazine’s 2015 ranking explains why subscribers and views aren’t everything to online influencers.
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DistributionViewster bolsters its brand with Defy-produced content
The VOD’s newest channel features Shut Up! Cartoon’s hit Smosh Babies, one of several series aimed at winning the digitally smitten Gen Z market.
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FeaturedDefy’s Keith Richman on Smosh, success and the future of digital
The MCN’s president says young viewers aren’t just flirting with digital media anymore. They are wedded to the platforms.
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EntertainmentMadame Tussauds waxes first digital stars
Ian Hecox and Anthony Padilla of Smosh are the first online creators to be depicted in the famed museum.
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News
Smosh to be immortalized in comic books, graphic novels
The comedy duo joins the YouTuber literary race with a line from Dynamite Entertainment that will hit stores in time for the holidays.
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FeaturesDefy Media hits the gas on Smosh, stages Mantervention
The MCN held back on new programming at its NewFronts presentation to focus on success of its current slate.
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GamingDefy Media relaunches Smosh Games Alliance
The channel features 3 new shows, including one that teaches fans how to make and monetize their own gaming videos.
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GamingSmosh takes Food Battle to mobile
Partially funded via Indiegogo, the YouTube duo’s free-to-play game inspired by a video series is being served up on iOS and Android platforms.
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Distribution
Lionsgate nabs rights to The Smosh Movie
Lionsgate will handle global distribution for Smosh’s first feature, which co-stars Jenna Marbles, Grace Helbig, and Harley Morenstein.
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