IAB white paper unravels programmatic puzzle
The document maps the current video landscape, and tells us where automation is readily available, where it’s finding traction, where it’s not and why.
#NewFronts: Digital video consumption hits 63 million
A new IAB study shows millennials lead the pack in digital video consumption, and this influential demo is also proving receptive to advertising.
Future of media out front at the NewFronts
With ad spend on original digital video booming, the annual digital event is no longer the younger sibling to the spring UpFronts.