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AnalyticsTV reigns, but smartphone streaming is rising fast: Nielsen
The study also found that SVOD has become just as popular as DVR, while Hispanic Americans use smartphones far more than the national average.
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AnalyticsTV versus digital, by the numbers
In the never-ending battle for audiences, will the old-school tube reign victorious over digital streaming? Short answer: It depends on who you ask.
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AnalyticsSnapchat isn’t just for kids anymore: study
The platform is growing in popularity among every age demo in the U.S., with some groups catching on at higher rates than teens.
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AnalyticsShould Netflix and Amazon look to ads for more revenue?
A new study shows that spending big on originals isn’t as valuable as SVODs may think, and it may be time to look for money elsewhere.
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Analytics
Snapchat pulls in $1.8 billion in latest financing round
With this latest funding, the company has proven that even though its posts only last 24 hours, it’s not likely to disappear anytime soon.
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AnalyticsYes, streaming FOMO is a reality
A recent survey uncovered some fun (and disturbing) truths, including that 16% of Americans would choose Netflix over showering for a week.
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AnalyticsTubular Labs bows new ranking system
Industry experts say that, while video analytics have come far, there needs to be a standardized model to help brands determine a video’s success.
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AnalyticsCable shrinks as connected TVs rise in America: study
A recent LRG survey found that 65% of U.S. households now own a connected TV device, nearly double the number of set-top boxes in homes.
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AdvertisingThere’s still space for 30-second mobile ads: study
The IAB survey finds viewers over 35 years respond better to tablets, but smartphones are the key to unlocking millennial audiences.
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AdvertisingViacom, comScore ink cross-platform measurement deal
The partnership comes as more linear networks expand their audience reach online with SVOD, OTT and ad-supported channels.
Articles tagged with: Analytics
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