NewFronts 2016: Refinery29’s girl-power strategy
The female-focused media co is banking on more than a dozen new originals, backed by some big star power. Oh, and it’s trying out VR too.
Refinery29 preps 2016 programming slate ‘for, by and about women’
Chief content officer Amy Emmerich talks to StreamDaily about the media co’s drive to reach its core audience, “with no shaming.”
Refinery29’s Amy Emmerich upped to chief content officer
The promotion follows a year of growth for the digital media co., spurred by an earlier investment of $50 million from Scripps and WPP.
What do women want? Content that matters
Stream Market panelists weigh in on how to reach female millennials online.
For every $1 CNE puts into programming, $1 goes to marketing: Exec
Michael Klein of Conde Nast Entertainment discussed the company’s investment strategy at Realscreen West’s “Digital Dollars and Sense” panel on Wednesday.