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DistributionBBTV looks to score with NBA Playmakers
Under the joint venture, creators will get access to select footage, games and special events, production facilities and new merchandise.
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FeaturedYouTube kicks off broader content deal with NFL
The football league will make full games available to fans, including three historical matches from each of its 32 clubs.
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Featured#NewFronts: YouTube celebrates its biggest year yet
CEO Susan Wojcicki says the platform has more reach among 18 to 49 year olds during primetime than the top-10 TV network shows combined.
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