BBTV looks to score with NBA Playmakers
Under the joint venture, creators will get access to select footage, games and special events, production facilities and new merchandise.
YouTube kicks off broader content deal with NFL
The football league will make full games available to fans, including three historical matches from each of its 32 clubs.
#NewFronts: YouTube celebrates its biggest year yet
CEO Susan Wojcicki says the platform has more reach among 18 to 49 year olds during primetime than the top-10 TV network shows combined.