Male-focused network brings on advertising vet to lead branded content initiatives.

Industry vets Jerry Boonstra, an engineer at tech startup Frequency Networks, and Theresa Tran, former product manager for Viacom, join the L.A. based company.

As EVP of worldwide digital distribution, Hughes will oversee content licensing and sales deals with MCNs, VOD platforms and digital retailers.

The distributor that’s launching ‘Con TV in the fall has put Suzanna Lee in charge of original content development, promoted Erick Opeka to EVP digital networks, and hired 3 others.

Hiring of industry vet Jeffrey Edell as CFO announced on the same day as the company’s former VP of digital sales joins RLJ Entertainment.

Peter Gerard, a filmmaker with a background in software development, will serve as director of audience development and content operations at Vimeo.

Beatrice Springborn previously served as head of television at Storyline Entertainment where she developed and produced the upcoming MTV show, Happyland.

The hiring of industry vet Jessica Samit as head of TV production is part of Jukin’s plan to expand its content and programming efforts.