Diddy’s Revolt TV partners with ad platform ToneMedia
As part of the agreement, the Revolt video player will show up as embedded advertising on approximately 50 websites that ToneMedia either owns or represents.
After meal of Time Warner, Comcast swallows FreeWheel for dessert
The cable and entertainment giant pays a reported $360 million for FreeWheel, a startup that inserts personalized ads into online video content.
Barcroft Media extends deal with Yahoo Screen
The production and distribution company’s CEO and founder talks about its strategy to have its short-form videos seeded across the digital platform’s global network.
CANAL+ Group takes a bite out of Studio Bagel
The majority stake acquisition of the France-based MCN marks a milestone for the company’s new web and mobile division, CANAL+ OTT, which develops and distributes digital programming.
YouTubers + Contiki: Sales boost on a shoestring budget
Contiki’s #NOREGRETS social media campaign, which runs through to April, went global after YouTubers helped deliver 35% of the travel company’s annual sales for 2013 in Canada.
Bitumen debate fuels transmedia project Fort McMoney
A look at how a docu-game about the Alberta oil sands bridges the real and virtual worlds.
Netflix and Pokemon get exclusive
A new streaming rights deal, which follows a separate content pact with Hulu, will see a number of Pokemon animated series stacked in Netflix’s growing library of children’s programming.
Xbox app is a real game-changer for Twitch
Integration with next-gen consoles means the live-streaming platform has removed major barriers to broadcasting. For its gamers, some of whom collect a sweet check from Twitch each month, this is good news.
Google+ Hangout and Joyus launch live-streaming shopping show
In partnership with People and AOL Stylelist, the 15-minute show titled The Best of Spring Style is a QVC-meets-beauty-vlogger format, running every weekday until March 7.
MiTu has ‘muy grande’ plans for Enchufe.TV content
The Latino-focused digital network will convert the Ecuador-based comedy channel’s series to English, then shop it around to TV networks, says Doug Greiff, MiTu’s co-founder and CCO.