The internet guru (pictured) said during his Stream keynote speech that entertainment content today must do more for consumers in an age when digital media can be accessed on multiple platforms.

Digital experts from Geek and Sundry, FishBowl Worldwide Media (VP and GM David Beebe pictured) and ChannelMeter shared their best methods on how to build audiences, weighing in on the power and potential of assorted social media platforms.

“Advertising dollars eventually follow eyeballs. The eyeballs are usually way ahead of the ad dollars,” said Maker Studios exec Chris M. Williams (pictured) at the Santa Monica internet TV conference.

In a session about new original video heavyweights, Conde Nast's chief digital officer talked about being nimble with his brand's digital properties, while The New York Times video division said it is heavily investing in video.

The question of whether content creators should diversify or put themselves at the mercy of YouTube dominated debate at the world's first internet TV market and conference in Santa Monica.

Top TV and internet execs gathered to talk about cat videos that go viral, crowd-funding to kickstart projects and how long the funny should be to suit digital audiences.

The digital streaming platforms have picked up the Toronto-based animation studio's library of original animated shows, including two seasons of stop-motion series Life's a Zoo (pictured).

The emerging YouTube artists will be recognized and present their videos at the upcoming Buffer Festival in Toronto (Matthew Watts in “I Am Canadian” pictured).

Within a week of Amazon-owned LOVEFiLM snapping up hundreds of hours of content from Viacom, the European streaming service has inked a content deal with Warner Bros. for a range …