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DistributionBBTV looks to score with NBA Playmakers
Under the joint venture, creators will get access to select footage, games and special events, production facilities and new merchandise.
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FeaturedA+E unveils digital studio, social media agency
To build up its multi-platform content team, the media co has onboarded GM Paul Greenberg and new SVPs Shannon King and Todd Pellegrino.
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Featured#NewFronts: DanceOn sings a new song
The new parent co, Izo, will broaden the dance-focused network into music, using the some of its most successful formats to create new original series.
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Entertainment#NewFronts: StyleHaul delves (carefully) into VR
Amid big programming announcements, the MCN and digital media co. unveiled its first virtual reality project, along with a new mom-focused vertical.
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DistributionAmazon targets the creators
Its latest offering lets users upload and distribute their own content to Prime members, with a chance to earn royalties based on viewing time.
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FeaturedThe Young Turks to bow linear series
Despite predictions of an “epic collapse of TV,” TYT has paired with Fusion for a 12-part election-themed series to launch in September.
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Advertising#NewFronts: Newsy’s new original series and brand studio
GM Blake Sabatinelli tells StreamDaily the site is banking on millennials, who appreciate a fresh take on news and are open to branded content.
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Launches#NewFronts: Nat Geo goes wild for virtual reality
The 128-year-old media co will launch NG VR Studio, placing audiences on the ground with explorers, photographers and storytellers.
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Advertising#NewFronts: Digitas pairs with Facebook for branded content studio
The marketing co also bowed the series Rise and Shine, a customizable morning show that will appear in the social media’s news feeds.
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LaunchesIcon’s #LifestyleGoals nabs Subway as sponsor
The restaurant chain has been brought on board as the hosts’ “restaurant of choice” as they give fans a more personal look at their lives.
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