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Analytics
Google and comScore partner on real-time audience metrics
After a period of testing, comScore vCE will be available to marketers and video publishers who use Google’s DoubleClick ad server.
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Distribution
NBC’s exclusive digital programs for Sochi coverage
The network will live stream 1,000-plus hours of Olympic competition via NBCOlympics.com and NBC Sports Live Extra app, alongside digital exclusive shows the Gold Zone and Olympic Ice.
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Analytics
Online viewing to grow 5 times by 2017: study
A new white paper from Ovum and Ooyala says broadcasters better hustle if they want to catch up with the rapidly increasing trend of watching TV online.
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Industry
CBC announces digital Sochi coverage
All video coverage will be available to livestream on the Canadian pubcaster’s website and mobile apps during an interactive show called Olympic Primetime.
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Funding
Mobile video contest in China takes in record $16.5M plus
The 2013 edition of an annual mobile video contest in China set new records.
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Advertising
Some aren’t paying for HBO content and that’s OK: CEO
HBO is in the business of creating video addicts for is shows, its CEO said Thursday at a Buzzfeed event in New York City, where he was asked about a changing TV landscape.
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Advertising
4K video gets big push at CES
At CES, YouTube and Google are putting their muscle behind video format VP9, which provides HD quality video at a fraction of the previous bandwidth.
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Advertising
Breaking down why Hook is the video-playback fix for Android
Live streams on some Android devices were “nearly impossible” until Ooyala debuted this piece of video technology, according to a new report that looks back on its recent use.
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Mobile
Livestream and IMG partner for live
IMG Media Worldwide, the sports, fashion and media company that produces New York Fashion Week among many other high-profile events, has entered into a seven-year strategic partnership with Livestream, the …