-
AdvertisingLong-form video a hit on mobile: survey
One-third of respondents across 24 countries watch at least one video that’s five minutes or longer on a mobile device every day.
-
AdvertisingBoost coming to mobile, video ad spend: survey
More than half of Canadian advertising execs will beef up their mobile video spend in the coming year, according to BrightRoll.
-
AnalyticsNetflix projected to top 100 million subscribers by 2020: report
Research firm Cowen and Company predicts the SVOD’s total revenue will hit $6.9 billion in the U.S. and $10 billion internationally in five years.
-
AnalyticsThe rise of the CDO: Are they in for the long haul?
While companies such as Netflix and Amazon don’t have CDOs, these players may be the reason others across the globe are hiring on digital execs.
-
AnalyticsGlobal OTT subscriptions will triple over five years: study
Connected televisions and the Asian market will be key factors in the global surge of OTT subscription, according to Juniper Research.
-
AnalyticsOnline video advertising revenue doubles over three years: study
YouTube shows a 50% growth in hours watched, year over year, and the advertising dollars are following, new research suggests.
-
AdvertisingVideo, mobile strengthen AOL Q1 earnings
The year-over-year increase comes largely from a 19% boost in advertising sales on third-party sites.
-
AdvertisingTubular Labs goes public with video creator database
The software tracks more than 2.5 million content creators across 30 channels, with the free version breaking down views and growth rate.
-
AdvertisingOne in four U.S. adults watching original digital video: survey
This marks a 13% uptick in viewership according to the annual IAB 2015 Original Digital Video Study.
-
AnalyticsMobile top driver as Time Inc. delivers one billion video streams
An astronaut and a bachelorette headline new original series as executives announce a new production studio.
Newsletter