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AnalyticsBroadbandTV believes bigger is better
CEO Shahrzad Rafati shares her thoughts on what’s driving the network’s record growth. (Hint: ‘Great content and strong brands’ are key).
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AdvertisingInstagram reaches 400 million mark
The social media giant says three-quarters of its active users are living outside the U.S., with most coming from Brazil, Japan and Indonesia.
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AnalyticsContent discovery a source of frustration for cable subscribers: survey
Only 3% of respondents have actually gone ahead with cancelling cable subscriptions, but more than half said they’re giving it serious thought.
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AnalyticsMore brand money going to digital video: study
Though ad spend increased more than 50% last year, lack of compelling content and budget remained the biggest barriers for investment.
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AdvertisingStreaming, online video advertising jumps by 66%
A new survey suggests interest in ad spend against online video and social is increasing, with Facebook as the most popular platform.
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AnalyticsRoku rises above the rest in connected TV market: study
While the top-performing brands hold on to 86% of the market, newer streaming devices with different functionality could shake things up.
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AnalyticsHBO exec says OTT and linear not an “either/or”
The latest financial report from Time Warner indicates that HBO Now is not “cannibalizing” subscribers from its traditional counterpart.
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AnalyticsLatin America ripe for digital producers
A new study finds that increased funding opportunities and collaborative markets make the region prime for cross-border partnerships.
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AnalyticsYouTube stays strong as brand investment rises: study
New analysis by Google and Pixability shows top brands are banking on YouTube content and driving up engagement in the platform.
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AnalyticsOTT revenues set to exceed $8 billion by 2018: study
Netflix commands 85% of the U.S. market, but continued investments in original content by competitors could see that hold slip to 50%.
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