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AnalyticsStreaming devices a hot commodity during Black Friday blow-out
With 57 million Americans expected to buy tech products this year, a new study puts connected TVs among the top-10 best sellers for the first time.
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AnalyticsNetflix popularity reaches new heights
A new report by RBC Capital Markets found more than half of Americans use the SVOD service to watch movies and TV, marking a record high.
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AnalyticsWhat Forbes learned from ranking the top-earning YouTubers
The author of the magazine’s 2015 ranking explains why subscribers and views aren’t everything to online influencers.
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AnalyticsOnline video content should be streamlined: study
A flooded marketplace and a lack of consumer awareness have severely limited “TV everywhere’s” adoption, says analyst Jonathan Hurd.
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AnalyticsSnapchat narrows streaming gap with Facebook
With a reported six billion video views every day, the upstart social sharing platform is tightening its grip on Gen Z and millennial users.
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AdvertisingNFL tackles the digital age via Yahoo
The Oct. 25 game recorded 15.2 million viewers and marked the first time the football league has streamed its content to a global audience.
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AnalyticsFamilies are spending more time – not necessarily dollars – on SVOD
While 40% of U.S. households subscribe to one or more services, 78% of families with children ages of two to nine use them regularly.
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AnalyticsCollab launches mobile analytics platform for Viners
Rankzoo, an online hub-turned-mobile app, tracks creators on the micro-vlogging platform, and allows brands to discover new talent.
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AdvertisingZefr unveils ‘Netflix for YouTube’
The tech and marketing company joined Google, Facebook and Yahoo in making big announcements at New York Ad Week.
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AdvertisingVevo takes a deep dive into music fan behavior
The report separates the millennial music fan into four distinct “tribes” to give brands better insight into the diversity within the demographic.
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